Wednesday, June 25, 2008

Idea for a Nike commercial / Orb



0:00: You are running along a pristine path along a lake inhabited by swans and ducks. There is a cool breeze. You are alone. You can hear birds. You are breathing heavy and a bead of sweat stings your eye.

0:05: The path is now a bustling neighborhood sidewalk where local shop owners and street vendors nod their acknowledgments as you pass. Although you've jogged down these streets before and are familiar with the terrain you trip on an uneven portion of the concrete and temporarily lose your footing.

0:10: When you regain your stride you find that you are now in New York on Wall Street wearing a power suit, still jogging. Angry old men also wearing power suits are jogging along side you. Some are yelling "Buy" and others "Sell" and you manage to rid your mind of the spittle flying in your face and the sharp pain in your knees as you close your eyes to consider the state of your 401K.

0:15: The chopping sound of a helicopter causes you to reopen your eyes and you are now in war torn Angola. Bullets from pursuing mercenaries pepper the ground under your heels so you run even faster which is ok because your knees are now made of hydraulic machinery like those of a robot. They pump away seemingly independent of the rest of your flesh and you scream as time/space begins to smear around its edges.

0:20: Your scream turns back in on itself. This should make you choke but you realize you no longer need to breath in the physical sense of the word. Your surroundings are an indecipherable blur of pure velocity, save for a split second where it appears as if you are sitting in church except standing in the pulpit is a velociraptor. Your bowels release.

0:25: The black hole has torn your body, molecule from molecule, yet your mind is still in the moment, still in the race. Sound no longer exists so it's perfectly quiet. You take the final turn to head down the home stretch and you slowly surpass the progress of man in reverse at the speed of light. First the moon landing, then the birth of modern psychology, by the invention of the steam car, and finally past the discovery of the pacific ocean until you jog off of the edge of the earth and fall into oblivion, setting a new world record.

0:30: Image of Nike swoosh with the words, "Just do it".

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